GroundJog Day

When gyms closed in 2020, people were forced to find new ways to get moving. And it was great! For about a week... People quickly realized that the same workout every day gets old fast, so we reminded the world of all the variety inside every Planet Fitness club.

Judgement Free Generation

Planet Fitness’ annual anti-bullying initiative was falling flat, so when asked us to revamp the program and raise money for the Boys & Girls Clubs of America, we challenged people to flex their kindness muscles. To increase donations, we created a series of instructional videos encouraging people to exercise kindness, and in a single month, raised over
$1 Million for the Boys & Girls Clubs of America.

April Fools' Day

When Peloton hit the market, it seemed like half the world forgot that bikes were actually capable of moving.
So, to combat the rise of indoor "cycling" we invented a totally new way to workout: The Mobile Stationary Bike.

National Pizza & Bagel Day


As the only gym that understands the balance between carbs & cardio, Planet Fitness wanted to celebrate National Pizza & Bagel Day. The only problem? We had two days and zero dollars to invite the world to a day of free workouts, free pizza, and free bagels. So, we created mesmerizing invitations that leaned into the delicate balance between working off your pizza and eating it too.