Man Therapy
Shoot The Shit
Men account for over 80% of all suicides, and over half of these preventable deaths involve a firearm.
We knew that if we could help men assess their mental health before they are in a moment of crisis, we could save lives. The problem was, men don’t like to talk about their feelings. So we asked: how can we help gun-owning guys use their firearms to do the talking for them?
The Targets
By turning Man Therapy's scientifically proven 18-point mental health inspection into shooting targets, we met gun-owning guys where they were and gave them the mental firepower to reach out for help on their terms. Each target addressed one of the biggest issues men face today.
Issues like Anger, Relationships, Substance Abuse, Stress, and more.
Additional Assets
In partnership with the Colorado Department of Public Health, we created a database of additional assets to help men get the conversation started. This included things like posters, OOH, gunlocks, apparel, webpages, and more.
